I have photographed products from contact lenses to ocean going tugboats, industrial subjects from truck testing to custard packing and people from CEOs to fork truck drivers.
Skill with lighting, expertise in Photoshop, top quality equipment, for a professional photographer you take that as read. But the vision to see an eye stopping image in any situation, that's where experience really starts to count.
Whether it's using complex multiple exposures to show off a piece of medical technology with it's different displays and warning lights or capturing Chris Eubank touring Central London in his Monster Truck for a product launch.
Or in Wales at a garden tool factory, photographing red hot components beingquenched in oil, at close range, nearly made a more exciting image than intended - - - - - - or finding a way to recreate the atmosphere of a Cairo nightclub, in Roehampton, to showcase costumes for a belly dancer.
Or in Windsor Great Park with a crew making a film about the Royal Horse Artillery, finding myself positioned with horses and gun carriages passing at arms length either side, at full gallop, scary but dramatic images.
No, that wasn't all in one week, no two days and no two images are the same, but getting a memorable image every time, anywhere, that's what you need to be able to rely on.
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